TIPS & ARTICLES
Our tips for
success on the web
Discover our blog articles and tips to improve your online presence, optimize your website, and grow your business.
SEOGoogle's AI Overviews are eating your clicks: what's left to win back
Google's AI Overviews and AI Mode cut clicks on informational queries. What's exposed, what isn't, and how to read your real numbers.
Xavier Peich
WebsitesThe client portal: when clients stop emailing to ask where things stand
A client portal exists to make the "where do things stand?" email unnecessary. The three levels, what each costs to run, and when not to build one.
Xavier Peich
WebsitesOnline invoicing: get paid faster without changing your accounting
What a "Pay now" button changes about your collection delay, what it costs by rail, and the lines Quebec law requires on every invoice you send.
Xavier Peich
WebsitesAn SMB newsletter nobody deletes: structure, cadence, and what to measure
One idea per send, a cadence you can actually hold, and metrics that still mean something now that Apple has broken the open rate.
Xavier Peich
ComplianceCASL and your newsletter: consent, unsubscribe, and the fines nobody reads about
Express or implied consent, mandatory footer details, unsubscribe within 10 business days. What Canada's anti-spam law actually asks of a Quebec SMB.
Xavier Peich
E-commerceOnline payments: Stripe explained for SMBs
Real Canadian rates, payout delays, disputes, Interac, subscriptions: what Stripe actually does with your money, seen from inside the dashboard.
Xavier Peich
WebsitesWeb forms and spam: protecting without driving people away
A form gets lost two ways: buried under spam, or blocked by a puzzle that scares off real prospects. How to protect it without asking anything.
Xavier Peich
E-commerceProduct pages that rank: stop pasting the manufacturer's copy
Why the manufacturer's description makes your product page invisible, what should replace it, and the structured data that puts price and stock in Google.
Xavier Peich
WebsitesRedesigning your site without losing your SEO
A redesign doesn't lose its SEO because of the design. It loses it because the addresses changed. The inventory, the redirect map, and launch day.
Xavier Peich
SEOChoosing keywords: the method we run on our own site
The keyword research method we use for peich.xyz, with our real numbers: start from the services that make money, not from search volume.
Xavier Peich
WebsitesA professional email address on your own domain
What info.company@gmail.com actually costs you, real Canadian pricing, and the three DNS records that decide whether your invoices arrive.
Xavier Peich
WebsitesYour domain name: choosing well, never losing it
The domain name is the most carelessly held asset in most small businesses. How to choose one, verify who actually owns it, and never lose it by accident.
Xavier Peich
ComplianceCookieless analytics: measuring traffic at peace with Law 25
You can measure your traffic with no cookies and no banner under Law 25. What you actually give up, and why the banner costs more than it buys.
Xavier Peich
SEOSite speed and Core Web Vitals, explained for a manager
LCP, INP, CLS: Google's three speed metrics translated into manager language, with the current thresholds and what's actually worth fixing.
Xavier Peich
AI AgentsAI agents and confidential data: an architecture that protects
Securing an AI agent happens in the architecture: minimize at ingestion, permission-aware retrieval, API settings, logging. The verified facts.
Xavier Peich
WebsitesWebsite security for SMBs: HTTPS, backups, updates
Small business sites aren't hacked by someone who picked them. They're swept up by bots. What that changes about the measures worth taking.
Xavier Peich
ComplianceLaw 25 penalties: the real risk for an SMB
Everyone quotes the $10M and $25M ceilings. The framework the Commission published starts at $1,000 to $15,000. The real risk sits elsewhere.
Xavier Peich
WebsitesThe homepage that converts: structure section by section
A homepage has one job: route the right visitor to the right next step within seconds. Its structure, section by section.
Xavier Peich
AI AgentsThe ROI of an AI agent: measuring it honestly
Measuring an AI agent's ROI without kidding yourself: the baseline, the three benefit classes and their traps, the breakeven, the kill criteria.
Xavier Peich
SEOGetting cited by ChatGPT: GEO (AI search optimization), shown on our own site
GEO for SMBs: how to get cited by ChatGPT, Perplexity and Claude, using the method we apply to peich.xyz, with no magic promises.
Xavier Peich
ComplianceLaw 25 vs GDPR: what changes when you sell to Europe
Your Law 25 work covers most of the GDPR. The three gaps that catch a Quebec SMB selling to Europe, and which way the transfers flow.
Xavier Peich
E-commerceSelling online in Quebec: the tax wall every store eventually hits
GST, QST, the $30,000 threshold, tax by destination, marketplaces, and consumer-protection rules: the real obligations of a Quebec online store.
Xavier Peich
AI AgentsHallucinations and errors: governing an AI agent in production
An AI agent fails in predictable ways. Here's the failure taxonomy, the guardrails that matter, and why you should buy the governance, not the demo.
Xavier Peich
WebsitesA bilingual website in Quebec: Bill 96, requirements and SEO
In Quebec, your website is a commercial publication: French must stay at least equal. Bill 96 requirements and how to do bilingual SEO right.
Xavier Peich