TIPS & ARTICLES
Our tips for
success on the web
Discover our blog articles and tips to improve your online presence, optimize your website, and grow your business.
ComplianceSecurity cameras and Law 25: what a business may actually film
A camera films identifiable people, so it collects personal information. What Law 25 requires of a business before it plugs one in.
Xavier Peich
SEOSEO or Google Ads: where to invest first
Google Ads rents demand today at a knowable price. SEO compounds but lags. The margin-per-client math decides, with real CPCs measured for Quebec.
Xavier Peich
AI AgentsMCP explained for business owners: why your tools finally talk to AI
MCP, the standard that plugs AI agents into your software. What it changes for an SMB, and the questions to ask your software vendors.
Xavier Peich
WebsitesWebsite maintenance: what breaks when nobody's looking
Vulnerable plugins, forms that fail silently, expiring certificates: what quietly breaks on an unwatched website, and what to check monthly.
Xavier Peich
ComplianceLaw 25 for nonprofits: obligations and exemptions
Does Law 25 apply to nonprofits? No automatic exemption: the enterprise test, the CAI's position, and what a three-person organization should do.
Xavier Peich
WebsitesThe contractor website that generates quote requests
RBQ licence displayed, real jobsite photos, a form that qualifies: what makes a contractor website generate quote requests.
Xavier Peich
AI AgentsNo-code AI agents (n8n, Zapier) or custom: the real math
n8n, Zapier, or a custom AI agent? Where no-code genuinely wins, where it breaks, and the full math: the tool costs less than its upkeep.
Xavier Peich
SEOHow long before SEO delivers results?
Four months to a year, per Google. The real timeline by starting point, the indicators to watch monthly, and when to fire your SEO provider.
Xavier Peich
ComplianceDocument retention under Law 25: how long to keep your business documents
Law 25 sets no retention periods: here is how long a Quebec business must actually keep its documents, and where the six years come from.
Xavier Peich
E-commerceShopify or a custom store: choosing by volume
Shopify costs like a percentage of your sales; custom costs like a fixed step. The honest crossover math, with no dogma either way.
Xavier Peich
AI AgentsAI agents in prospecting: automating without becoming spam
Automating prospecting with an AI agent without breaking CASL: what to automate, what stays human, and what Canadian law actually requires.
Xavier Peich
WebsitesThe restaurant website that fills tables
A PDF menu, stale hours, no booking path: the four jobs of a restaurant website, the Google profile symbiosis, and how delivery commissions really work.
Xavier Peich
ComplianceThe confidentiality incident registry: keeping it without drowning
A misdirected email is a confidentiality incident. What Law 25 requires: log everything for five years, and report only serious cases to the CAI.
Xavier Peich
SEOSEO explained without the jargon
SEO comes down to three questions Google asks about your site. The myths SMBs still pay for, and what AI answers actually changed.
Xavier Peich
AI AgentsAn AI agent that sorts your email: anatomy of a real case
The full anatomy of an email triage agent: taxonomy, routing, escalation, costs, and accuracy measured before go-live. No magic, just mechanics.
Xavier Peich
WebsitesWeb hosting: what you're actually paying for
Shared, managed or cloud: what the hosting bill hides, monthly vs annual billing, and why $4/month hosting costs more than it saves.
Xavier Peich
ComplianceThe privacy officer in a Quebec SMB
By default it's the owner. Who the privacy officer is in a Quebec SMB, what must be published, and what the job actually involves.
Xavier Peich
WebsitesWix vs Squarespace vs WordPress: prices, multilingual, and who each suits
Wix from $21, Squarespace from $21, WordPress from $4 CAD a month: 2026 prices, which one really does bilingual, and which fits you.
Xavier Peich
AI AgentsAI in customer service: what works, what breaks
AI in customer service works when the agent has clear limits. Moffatt v. Air Canada shows what breaks, and the design rules that follow from the ruling.
Xavier Peich
SEOGoogle reviews: getting more and responding well
The process that generates Google reviews without breaking the rules, a framework for negative replies, and why recency matters more than ever.
Xavier Peich
ComplianceLaw 25 and your website: cookies, forms, analytics
Cookies, banners, forms, analytics: what Law 25 actually requires of a Quebec website, and why imported GDPR reflexes lead you astray.
Xavier Peich
E-commerceStarting an online store in Quebec: steps and costs
The steps in the right order, what Shopify, Wix, Square and Panierdachat really cost, taxes, the French-language rule and where visitors come from.
Xavier Peich
AI AgentsHow an AI agent gets built (explained without code)
Model, instructions, tools, data, guardrails, evaluation. The six ingredients of an AI agent, and the business decision behind each one.
Xavier Peich
WebsitesBuilding your website yourself or hiring an agency: the honest math
DIY website or agency? The real cost of doing it yourself, plain agency pricing in Quebec, and what AI site builders change in 2026.
Xavier Peich